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Writer's pictureVictoria Savage

The Tangled Tale: The History and Evolution of Curly Hair Products



Once upon a time, curly hair didn’t have its own aisle at the store. If you’ve ever been frustrated trying to find the perfect product, imagine living in a time when “hair care” meant a single bottle of one-size-fits-all shampoo—and maybe some sticky pomade. 🫠


But curl friends, we’ve come a long way. Let’s take a journey through the twists and turns of curly hair care history, with a few laughs and aha moments along the way!


Curls in the Ancient World: Oils, Clays, and DIY Everything


Long before Instagram influencers, ancient Egyptians set the bar for hair goals. Both men and women styled their curls with natural oils, like castor or almond, to keep their hair hydrated under the blazing sun. They even used clays to craft elaborate wigs with perfect curls—because #Extra has always been in style.


Meanwhile, in Ancient Rome, women embraced intricate curly styles, often using heated rods to achieve their looks. (The first hot tools? Ouch!) These early beauty hacks show that curls have always been worth the effort.


The Dark Ages: Curls Under Cover


Fast forward to medieval Europe, and curls took a backseat—literally. Hair was often hidden under hats and veils, and the concept of “curly hair care” faded into obscurity. But curly hair didn’t disappear; it just waited for its moment to shine again.


Victorian Era: Curl Craze and Curl Creams


By the 19th century, curls were in again, thanks to Queen Victoria and her perfectly styled ringlets. Enterprising inventors created curling irons, though they were more “curl and burn” than user-friendly. Hair care products also took a turn for the better—or worse—depending on how you feel about ingredients like whale oil. (Yes, really.)


The Victorian love for curls paved the way for the idea that textured hair deserved its own set of tools and products.


The 20th Century: Enter the Hair Care Boom


The early 1900s saw the rise of brands that shaped modern hair care. But for curly-haired folks, it was still slim pickings. Many products aimed to “tame” or straighten curls rather than embrace them.


Then came the 1970s — a revolutionary decade for curls! The Afro became a powerful symbol of pride and identity, bringing attention to natural hair textures. This era birthed products tailored to kinky and curly hair, such as moisturizing shampoos, curl creams, and styling gels. Finally, curls were celebrated instead of hidden.


The 1990s and 2000s introduced silicone-heavy serums and gels that promised frizz-free curls. While these products worked short-term, many curlies noticed long-term build-up and dryness — cue the rise of natural, gentle ingredients.


The Curly Hair Renaissance: The Curly Girl Method


In the early 2000s, a curly hair revolution took off, thanks to Lorraine Massey’s Curly Girl: The Handbook. Her method encouraged curlies to ditch sulfates, silicones, and drying alcohols, putting moisture front and center. Suddenly, everyone was co-washing and scrunching their way to healthier curls.


Today, the curly hair aisle is overflowing with options—from defining creams to clarifying cleansers. But as anyone with curls knows, not all products are created equal. That’s why at Curly 911, we’re stepping up to create something truly special: an alcohol-free conditioner designed to be the foundation of your best curl routine.


Where Are We Headed Next?


The future of curly hair care looks bright, with more emphasis on sustainable, clean ingredients and inclusive products that work for every curl type. Science-backed formulas are becoming the norm, but the heart of curly hair care remains the same: moisture, love, and a little patience.


Share Your Curl Story!

We’ve come so far, but every curly head has its own journey. What’s yours? Did your grandma teach you a secret hair hack? Did you find your holy grail product after years of trial and error?


Comment below or send us your tips—we’d love to feature your curly wisdom. And stay tuned for the launch of Curly 911’s alcohol-free conditioner, because every curl deserves the best care. 🌟


Your curls are part of history—let’s keep making it together! 🌀

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